The air is buzzing with anticipation as November unfolds, bringing with it the much-awaited Black Friday sales. As businesses unveil their tempting deals, consumers gear up for a shopping spree that has become synonymous with discounts and bargains. In this extensive exploration, we delve into the statistics shaping Black Friday 2023, offering a treasure trove of insights to guide both shoppers and retailers through this exhilarating season.

Decoding Black Friday: A Deep Dive into the Shopping Extravaganza

Unveiling Black Friday Numbers (2022 – 2023)

  1. Sales Surge: Black Friday sales are set to soar, reaching an estimated $9.8 billion in 2023, a substantial increase of $680 million compared to 2022.
  2. Shopaholic Nation: In 2022, a staggering 196.7 million Americans participated in Black Friday sales, a testament to the shopping fervor that engulfed the nation during this period.
  3. Discount Delight: Shoppers reveled in an average discount of 25% during Black Friday and Cyber Monday in the previous year.
  4. E-commerce Momentum: The conversion rates of e-commerce platforms experienced a remarkable 50% increase during Black Friday 2022.
  5. Mobile Shopping Dominance: Nearly half of online sales (48%) on Black Friday were made through smartphones, showcasing the growing influence of mobile devices in the shopping landscape.

The Dollars and Cents of Black Friday

Total Sales Over the Years:

YearTotal Sales (Billions)
Black Friday Sales Year wise estimates

2023 is poised to break records, with Black Friday sales anticipated to surpass the $9.12 billion mark from the previous year.

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Amazon’s Impact:

  • Retailers partnering with Amazon experienced a windfall, witnessing a total sales of $1 billion during the Black Friday season.
  • Amazon’s sales in Germany soared by 440%, signaling the global reach of this retail giant.

European E-commerce Explosion (2022):

CountryEarly Black Friday SalesBlack Friday Sales
United Kingdom270%269%

(Source: Statista)

In-Store Shopping Dynamics

  • Approximately 123 million people engaged in in-person shopping on Black Friday, with a notable 10% increase from 2021 to 2022.
  • Businesses with a dual online and in-store presence experienced a robust 64.5% rise in transactions.
  • Walmart outshone Amazon in online searches for Black Friday discounts, with a staggering 386% increase.

Black Friday Spendings

  • US consumers flexed their financial muscles, splurging $9.12 billion on Black Friday in 2022, marking a 2.3% increase from the previous year (Adobe Analytics).
  • Categories like toys and audio/electronic equipment witnessed significant spikes, with sales surging by 285% and 200%, respectively.

Shopper Behaviors Unveiled

  • The average consumer spent $256 on Black Friday and Cyber Monday combined, positioning the United States as the eighth-highest spender per person.
  • Despite the lure of mobile shopping, desktops outperformed with a higher conversion rate of 5.6% compared to mobile devices’ 3.3%.
  • Payment preferences varied, with credit cards leading at 49.4%, followed by debit cards at 47.7%, and PayPal at 26.7%.

Delving into Shopper Preferences

  • Gen Z shoppers are early birds, with 40% planning their Black Friday two weeks in advance.
  • A surprising 62% of buyers express skepticism, considering Black Friday a potential scam.
  • While 81% associate excessive consumerism with Black Friday, more than 80% still eagerly anticipate the irresistible deals.

The Digital Shopping Landscape

  • Google emerges as the go-to platform for deal hunters, with 36% of shoppers searching for the best Black Friday deals.
  • Men take the lead, with 77% expressing excitement about Black Friday shopping, surpassing women at 71%.
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Black Friday Trends 2023

  1. ‘Buy Now Pay Later’: This payment method, popular in 2022, is anticipated to be a conversion driver for major purchases in 2023.
  2. Hot-selling Categories: Toys, electronics, computers, sporting goods, appliances, books, and jewelry are expected to witness high demand.
  3. Rising Order Totals: The average order total is projected to increase in 2023, building on the slight uptick observed in 2022.
  4. Online Dominance: Online purchases are set to outnumber offline transactions as digital shopping continues its upward trajectory.
  5. Strategic Marketing: Paid advertisements and social media marketing will play pivotal roles in reaching a vast audience during Black Friday.
  6. Discount Expectations: Consumers anticipate more significant discounts, making this a critical factor influencing their purchasing decisions.
  7. Personalized Campaigns: Brands that offer personalized shopping experiences are likely to stand out, as 80% of consumers prefer such interactions.

In Closing

As the Black Friday countdown commences, armed with these statistics, both consumers and retailers can navigate the bustling shopping landscape with confidence. Whether you’re eyeing the best deals on Google or considering the impact of ‘Buy Now Pay Later,’ understanding these trends empowers you to make informed decisions. Happy selling and shopping, and may your Black Friday be filled with joyous bargains and delightful finds!


How many Black Fridays are there in a year?
Black Friday is observed once a year, typically falling on the day after Thanksgiving. In 2023, it is expected to take place on November 24th.

Do Black Friday sales continue on Saturday?
No, the official Black Friday sales do not continue on Saturday, creating a sense of urgency for consumers to seize the limited-time deals.

What is the difference between Cyber Mondays and Black Fridays?
While Black Friday encompasses both online and in-store sales, Cyber Monday is primarily focused on online discounts.

Why is it called Black Friday?
The term originated in 1960 when Philadelphia police used it to describe the chaos ensuing from the influx of tourists kickstarting the holiday season.

What Friday is Black Friday?
Black Friday occurs the day after Thanksgiving, usually falling in late November. In 2023, it is anticipated on November 24th through November 27th (Cyber Monday).

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