Warren Buffett’s Berkshire Hathaway is a behemoth, holding stakes in diverse industries. But one company reigns supreme: Apple. Nearly 50% of the portfolio rests in this tech giant, a move that’s paid off handsomely. But with Apple’s recent slowdown and a higher price tag, is it still a smart buy for the next decade? Let’s dive in.

Apple on Buffett's Menu: Should You Order Too?

Buffett’s Apple Allure:

What drew the “Oracle of Omaha” to Apple? Several factors:

  • Powerful Brand: Apple’s brand strength is legendary. They command premium prices and boast a loyal customer base, setting them apart in the competitive tech landscape.
  • Financial Fortress: Apple’s profitability is staggering. Consistent operating margins above 24% and a 56.9% return on invested capital paint a picture of financial dominance.
  • Earnings Engine: Between 2016 and 2023, Apple’s net income compounded at a healthy 14.7%. This track record suggests continued bottom-line growth.
  • Value Opportunity: Back in 2016, Apple’s P/E hovered around 10.6, making it a no-brainer buy for Buffett given its brand and financials.

Apple’s Future: Cloudy Skies?

Fast forward to today, and the picture looks different:

  • Growth Slowdown: In 2023, Apple experienced a revenue dip, raising concerns about its maturity and potential for future explosive growth.
  • Pricey Proposition: At a P/E of 32, Apple is significantly more expensive than when Buffett bought in. This valuation, coupled with the growth slowdown, raises questions about future outperformance.
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Apple’s Future: A Glimpse into Innovation

Apple, known for its groundbreaking technologies, has unveiled ambitious plans that promise to reshape the tech landscape. Here’s a closer look at what the future holds for this tech giant:

1. Artificial Intelligence (AI)

Apple is set to make a substantial foray into AI, marking a strategic move to enhance its product offerings. The acquisition of 21 AI startups since 2017 underscores the company’s commitment to integrating advanced intelligence features into upcoming versions of iPhones. This shift positions Apple at the forefront of AI-driven innovation¹².

2. Electric Vehicles (EV)

In a bid to compete in the burgeoning electric vehicle market, Apple is gearing up to launch its own EV, potentially positioning itself as a formidable rival to Tesla. This move reflects Apple’s dedication to diversifying its product portfolio and entering new and dynamic markets.

3. 10-Year Tech Plan

CEO Tim Cook has unveiled an ambitious 10-year plan that outlines Apple’s trajectory in technology. This plan encompasses the development of a new augmented reality platform, virtual reality tools, enhancements to the HomePod speaker, and improvements to iOS 11 on the iPad. This comprehensive strategy underscores Apple’s commitment to long-term innovation and staying at the forefront of technological advancements.

4. Upcoming Products

Apple enthusiasts can anticipate exciting releases in the near future. The Vision Pro headset is slated for launch in the United States in February 2024, offering cutting-edge advancements in augmented reality. Additionally, rumors abound of new iPad models expected to hit the market in March/April 2024. These product launches signal Apple’s dedication to delivering innovative devices that captivate consumers⁵.

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5. Software Updates

Apple’s commitment to excellence extends to its software platforms. Major updates are on the horizon for iOS, iPadOS, macOS, tvOS, and watchOS. These updates promise enhanced functionalities, improved user experiences, and a continued focus on technological excellence. Apple users can anticipate a seamless integration of cutting-edge features into their devices

In conclusion, Apple’s future appears to be a vibrant tapestry of innovation, with a focus on AI, electric vehicles, long-term tech strategies, exciting product launches, and software advancements. These plans solidify Apple’s position as a tech trailblazer, consistently pushing the boundaries of what’s possible in the digital realm

Should You Follow Buffett’s Footsteps?

While Apple’s past performance has been remarkable, future prospects hold some uncertainty with hope. Here’s why I’m cautious:

  • Slower Growth: Matching the S&P 500’s performance seems unlikely for Apple in the next decade, given its mature stage and current valuation.
  • Valuation Concerns: The current P/E feels stretched compared to Apple’s historical average and its growth outlook. This could lead to downside risk in the future.

Therefore, while Apple remains a strong company, I wouldn’t recommend blindly following Buffett’s investment from today’s perspective. A more cautious approach might be wise, considering the potential for slower growth and a higher price tag.


Buffett’s Apple bet was brilliant, but times have changed. Apple’s future growth trajectory and valuation raise doubts about its ability to outperform the market in the coming years. For long-term investors, a more careful analysis and potentially diverse investment choices might be a better strategy than simply following in Buffett’s footsteps.

Remember, this is just one perspective. Do your own research and consider your individual investment goals before making any decisions.

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