Emma Grede: The Inclusive Fashion Entrepreneur
Emma Grede is a British fashion entrepreneur who is the CEO and co-founder of Good American, a fashion brand that has been described as the first fully inclusive fashion brand. She is also a founding partner of SKIMS and a co-founder of Safely. With her diverse background and expertise in fashion marketing, she has carved out a niche for herself in the fashion industry, making waves with her innovative and inclusive approach to fashion. She is also a Shark at Shark Tank USA.
Early Life and Education
Emma Grede was born and raised in London, England. She attended the London School of Economics where she earned a degree in Philosophy and Economics. After completing her undergraduate degree, Grede worked in a number of different roles in the fashion industry. She worked for Inca Productions, an entertainment marketing firm, before moving on to become the CEO and chairman of ITB Worldwide, a fashion PR and talent management company.
In 2016, Emma Grede co-founded Good American with Khloé Kardashian. The brand was launched with the aim of celebrating all dimensions of female power and offering high-quality designs in all sizes. What started as the largest denim launch in history has evolved into an iconic inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear. Today, Good American is a globally recognized brand with a loyal customer base.
In addition to Good American, Emma Grede is a founding partner of SKIMS, a solutions-oriented brand creating the next generation of inclusive underwear, loungewear, and shapewear. She is also a co-founder of Safely, a plant-powered cleaning brand, delivering chemical-free cleaning products to the masses.
Grede’s approach to fashion is different from that of traditional fashion brands. She has taken a customer-first approach, designing clothes that are comfortable, functional, and flattering for all body types. This approach has resonated with women around the world, who are tired of being excluded from the fashion industry.
Emma Grede is a vocal advocate for diversity and inclusion in the fashion industry. She serves as the chairwoman of the Fifteen Percent Pledge, a non-profit organization that aims to increase representation of Black-owned businesses in retail. She is also a board member of The RealReal, a luxury consignment company that is committed to sustainability and ethical fashion practices.
Grede is a strong advocate for women’s rights and female empowerment. She is an active trustee and board member of Women for Women International, an organization that provides support to women survivors of war, and Baby2Baby, a non-profit organization that provides basic necessities to children living in poverty.
Emma Grede is married to Swedish entrepreneur Jens Grede, with whom she has two children. She currently lives in Los Angeles.
According to Forbes‘ “America’s Self-Made Women” list as of June 14, 2022, Emma Grede’s net worth is $360 million. This makes her one of the wealthiest self-made women in America. Emma Grede is a British businesswoman and the co-founder and CEO of the fashion company Good American, which she co-founded with reality TV star Khloe Kardashian in 2016. The company has grown rapidly and is now worth hundreds of millions of dollars, making it one of the most successful fashion startups in recent years. Grede has also worked with other major fashion brands and is known for her innovative approach to marketing and branding.
Emma Grede is a fashion entrepreneur who has made a name for herself by creating inclusive fashion brands. Her approach to fashion is customer-focused, and she has built her brands on the principle of celebrating all dimensions of female power. Her advocacy for diversity and inclusion in the fashion industry is inspiring, and she is committed to using her platform to drive change. Emma Grede is a true leader in the fashion industry and an inspiration to women everywhere.