Introduction
Twitter Blue has been in the news lately with the recent acquisition by Elon Musk. The social media platform has been struggling to generate revenue and Musk’s primary goal has been to turn the platform into a money-making machine. In order to achieve this goal, Twitter recently launched Twitter Blue, a premium subscription service that offers verified users, prioritized visibility, and fewer ads, among other features. However, a recent leak suggests that the service has not been as successful as Twitter had hoped.
Low Adoption of Twitter Blue
According to a leaked internal document, only 0.2% of monthly users in the US had subscribed to Twitter Blue by mid-January 2023. This equates to around 180,000 users, who are approximately 62% of Twitter’s global Blue users. The disappointing adoption rate has caused concern for Twitter, which has already lost many of its advertisers since Elon Musk took over. In December 2023, about half of its 100 advertisers pulled out.
Additional Revenue Sources for Twitter
Twitter is also exploring other revenue sources to make up for the low adoption rate of Twitter Blue. The company is planning to charge companies $1,000 per month for a verified checkmark, as reported by The Wall Street Journal. In addition, Twitter recently ended free support for its API, although Elon Musk later claimed that some bots would be given free access to the same.
Bankruptcy Remarks on Twitter BY Elon Musk
Elon Musk tweeted that the past three months have been difficult as he had to work to save Twitter from bankruptcy while also fulfilling his duties at Tesla and SpaceX. He stated that the process was painful and he wouldn’t wish it upon anyone. He also mentioned that Twitter still has challenges but is trending towards breaking even with continued efforts and public support. This tweet was likely made in context with the subscription model for Twitter Blue, which provides additional features for a fee.
Last 3 months were extremely tough, as had to save Twitter from bankruptcy, while fulfilling essential Tesla & SpaceX duties. Wouldn’t wish that pain on anyone.
— Elon Musk (@elonmusk) February 5, 2023
Twitter still has challenges, but is now trending to breakeven if we keep at it. Public support is much appreciated!
How to Take Twitter Blue Account
To take a Twitter “Blue” account, you’ll need to subscribe to Twitter Blue, which is Twitter’s paid subscription service. This service offers additional features, such as the ability to undo tweets, customize app icons, and more. Here are the steps to subscribe:
- Open the Twitter app on your device.
- Tap your profile icon.
- Tap the gear icon to access your Twitter settings.
- Tap “Twitter Blue.”
- Review the features and pricing information.
- Choose a payment method and tap “Subscribe.”
Note that Twitter Blue is currently only available in selected regions Including USA and may not be available in your area.
Conclusion
The low adoption of Twitter Blue has been a disappointment for the social media platform, which has been struggling to generate revenue. Twitter is now exploring other revenue sources such as charging companies for verified checkmarks and ending free support for its API. Despite the challenges, Elon Musk remains optimistic about the future of the platform, stating that the last three months have been “extremely tough” and that he had to “save Twitter from bankruptcy.”